2021, Mike Watson, The Memeing of Mark Fisher: How the Frankfurt School Foresaw Capitalist Realism and What To Do About It, unnumbered page:.2021, Christian Fuchs, Social Media: A Critical Introduction, unnumbered page:Ĭontrapoints, Philosophy Tube, Hbomberguy, and Shaun are among the most popular Breadtubers.2020, Kelley Marie Cotter, "Critical Algorithmic Literacy: Power, Epistemology, and Platforms", thesis submitted to Michigan State University, page 8:Įntering into this visibility war requires BreadTubers to build knowledge about YouTube’s algorithms and find ways to mobilize this knowledge in order to facilitate the collective visibility of the community.
Go to your shrine of BreadTubers and pray (Shit, aren't we supposed to be atheist?) 2020, "100 Things to Do While in Self-Quarantine", Binghamton Review (Binghamton University), 1 April 2020 (April Fool's issue), page 11:.Greg Albo & Leo Panitch), page 135:įor a thoughtful study of some BreadTubers, see Dmitry Kuznetsov and Milan Ismangil, 'YouTube as Praxis? On BreadTube and the Digital Propagation of Socialist Thought', tripleC 18(1), 2020, pp. 2020, Tanner Mirrlees, "Socialists On Social Media Platforms: Communicating Within And Against Digital Capitalism", in Beyond Digital Capitalism: New Ways of Living (eds.He has written regularly for Art Review, Artforum, Jacobin, and Radical Philosophy.English citations of Breadtuber and BreadTuber Noun: "(Internet) a videoblogger who is part of BreadTube" Watson curated at the 55th and 56th Venice Biennale, as well as at Manifesta12 in Palermo. Mike Watson is a UK born art and media theorist, critic and curator, who holds a PhD in Philosophy from Goldsmiths College. Finally, as more people have access to the means for theoretical and cultural broadcasting, it is urged that the online left uses that access to build a real life cultural and political movement. Taking in the phenomena of QAnon, twitch streaming, and memes it argues that the dichotomy between culture and political praxis is a false one. In examining their thoughts and drawing parallels with Fisher’s Capitalist Realism, The Memeing of Mark Fisher aims to render the Frankfurt School as an incisive theoretical toolbox for the post-Covid digital age. In the aftermath, this book revisits the main Frankfurt School theorists, Adorno, Horkheimer, Benjamin and Marcuse, who worked in the shadow of World War Two, during the rise of the culture industry. This depression was brought about not just by Covid isolation, but by the digital economy, fueled by social media and the meme. We witnessed a depression, not economically speaking, but in the psychological sense: A clinical depression of and by society itself. Spring 2020 to 2021 was the year that did not take place. The Frankfurt School meets Fisher in this critique of capitalism incorporating memes, mental illness and psychedelia into a proposed counterculture.
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